Here is some great video of the legendary Jim Shoulders. His legend lives on.
From rodeoup.com: Jim Shoulders, World Champion bull rider dies at 79 (in 2007). The legendary bull rider's PRCA World Championships include five "World All-Around Rodeo Champion Cowboy" awards (1949, 1956, 1957, 1958, 1959), seven Bull Rider awards (1951, 1954-1959), and four Bareback Rider awards (1950, 1956, 1957, 1958). He was the first competitor to win three events at the world championships (Bareback, Bull Riding and All Around. His lifetime rodeo earnings exceeded $400,000.
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